Source: Melexis Author: Melexis
    On April 16, 2025, in Tessondelo, Belgium - Melexis, a global microelectronics engineering company, officially announced its future plan for the China strategy - based on its existing business foundation in China, it will add a local logistics center and achieve fully localized manufacturing. This move represents a strategic upgrade of the company's "customer first" philosophy, aiming to deepen the company's commitment to the rapidly growing and innovative Chinese market.

Melaixin's market share in China and its continuously rising market share in China
    The rapid development of China's automotive, consumer, industrial and robotics industries has made these areas a key focus for Melaxin. In 2024, the Asia-Pacific region accounted for 60% of Mychip's total sales, while China contributed nearly half of it. Melaxin has achieved remarkable results in key areas such as automotive powertrains, interior lighting, steering and braking systems. With its advanced sensing and drive chip solutions, it brings significant performance improvements and reliable guarantees to Oems.
    These achievements not only fully confirm that the commitments and investments that Mychip has always adhered to in the Chinese and Asian markets are being transformed into substantial growth dividends, but also reflect the successful implementation of Mychip's forward-looking strategic planning and layout in China.

Melaixin strengthens its strategic layout in China
    After more than two decades of meticulous efforts, Melaxin's China strategy has now entered a brand-new stage of development. This stage focuses on strengthening innovation capabilities, deepening customer cooperation, and at the same time is committed to shortening the product delivery cycle and reducing component costs.
    Since the beginning of 2024, Melexin has been actively making strategic plans and successfully established a local outsourcing semiconductor assembly and testing (OSAT) partner system in China, thereby enhancing its service efficiency in the local market. As a key part of its strategic expansion, after completing a rigorous screening process by the end of 2024, Mychip has added a new Chinese semiconductor wafer manufacturing partner and has initiated the production process of Mychip products customized and developed specifically for the Chinese market at this cooperative factory. Currently, the related products are in the development stage and are expected to be officially put into production in the first half of 2026.
    In addition, in March 2025, Melaxic launched a brand-new and larger office in Shanghai, serving as the core hub for sales, marketing, brand building, technical support, and engineering activities. This will help Melaxic's local team provide more comprehensive, efficient, and timely services to Chinese customers.
    By implementing these brand-new measures, Meilai Xinke fully leverments its highly recognized European design expertise and deeply integrates it with the strong execution capabilities of its local team. This synergy effect endows Melexin with the strong ability to continuously launch innovative products in cutting-edge fields such as automobiles, robotics, and digital health.
    Speaking of this strategic progress, Dieter Verstreken, Vice President of Strategy for Mychip China, said: "Having been deeply engaged in the Chinese market for more than 20 years, these measures will continue to advance and expand Mychip's strategic blueprint in China." In 2024, the company signed a comprehensive cooperation agreement to promote localized production. This agreement is expected to achieve a substantial breakthrough in early 2026: new products produced by Chinese wafer manufacturers will be officially launched, which means that the product delivery cycle will be significantly shortened. In today's rapidly developing market, this series of layouts by Melaxin has received positive feedback from our existing customers.
    The strong demand for cutting-edge and innovation-driven products in the Chinese market is accelerating the layout of Melaxin's domestic manufacturing business. Looking ahead, Melexin will always adhere to the core concepts of innovation, efficiency improvement and customer satisfaction guarantee. It not only guides the business development in China, but also serves as an important cornerstone for the company's global operations.

About Melaixin Company

    Melexis is committed to designing, developing and providing cutting-edge sensing and drive solutions, putting people first and caring for the Earth. Our mission is to assist engineers in transforming their ideas into practical applications, jointly creating a safe, comfortable and sustainable future, and making beautiful visions a reality within reach.
    We focus on the automotive market and offer microelectronics solutions widely applied in technical fields such as powertrains, thermal management, lighting, electronic braking, electronic steering and batteries. Meanwhile, we are actively exploring emerging markets such as a sustainable world, alternative mobility, robotics and digital health, leading the trend of innovation.
    Since its establishment in Belgium in 1989, Melexin has developed into a multinational enterprise with a total of over 2,000 employees in 12 countries around the world, providing cutting-edge technical support to customers.
    On April 16, 2025, in Tessondelo, Belgium - Melexis, a global microelectronics engineering company, officially announced its future plan for the China strategy - based on its existing business foundation in China, it will add a local logistics center and achieve fully localized manufacturing. This move represents a strategic upgrade of the company's "customer first" philosophy, aiming to deepen the company's commitment to the rapidly growing and innovative Chinese market.