Ams OSram debuts at Shanghai International Automotive Lighting Fair 2025 to drive future mobility with innovation
Date：July 23, 2025 Views：37
Source: AMS Osram Author: AMS Osram
Shanghai, China, March 27, 2025 - AMS OSram (SIX: AMS), a global leader in optical solutions, today announced its latest product and technology portfolio in the fields of sensing, light sources and visualization at the 2025 Automotive Lighting Industry Development Technology Forum and Shanghai International Automotive Lighting Exhibition (hereinafter: ALE), a comprehensive display of its leading optical emitters, optical components, micro modules, light sensors and other cutting-edge applications and innovative solutions in the automotive field. Ams OSram, with its high-performance and highly reliable product portfolio, continues to empower automotive lighting, leading the comprehensive innovation of intelligent, personalized and safe mobility.
The booth is full of science and technology, attracting many visitors to stop and visit, and the enthusiasm for on-site discussion is high
Driven by the rapid development of intelligent technology, automotive lighting systems are evolving from single functionality to multi-scene emotional interaction, and the precise development of intelligent cabins restructures the human-vehicle interaction paradigm through multi-modal perception and deep learning algorithms, which jointly promote the intelligent transformation of cars from mobile tools to "third living space". Ams OSram, as a global leader in lighting and sensing innovation, relies on cutting-edge technologies such as LED and sensing to not only significantly improve driving safety through dynamic beam regulation and adaptive environmental awareness, but also meet users' expectations for a comfortable driving experience with personalized interaction design.At this year's Automotive Lighting Industry Development Technology Forum, Gerald Broneske, Vice President of Global Automotive Product Marketing at AMS OSram, delivered a keynote speech on the theme of "Driving a New era of future mobility with innovative lighting solutions". Gerald stressed that in the global wave of rapid development of intelligent vehicles, China is not only one of the core markets in the world, but also the innovation engine leading the intelligent transformation of vehicles. "The unique needs of the Chinese market are reshaping the innovation direction of the global automotive lighting industry, and deepening local cooperation has become an important part of AMS OSram's global strategy," said Gerald.
Gerald Broneske, Vice President of Global Automotive Product Marketing at AMS OSram, delivered a speech at the Automotive Lighting Industry Development Technology Forum
In his presentation, Gerald shared industry trends, saying: "Currently, automotive lighting is undergoing a shift from 'road lighting' to 'intelligent interaction'. Pixelated and intelligent technological innovations are redefining the value boundary of headlights. "Chinese automakers have shown remarkable innovation in this transition." He further stressed that "the vitality of the Chinese market is not only reflected in technological innovation, but also in the speed of innovation." As a global leader in automotive lighting technology, AMS OSRAM has always adhered to the concept of 'in China, for China', through continuous technological innovation and deep localization, enabling Chinese automakers to compete on the global stage, and jointly open a new era of intelligent lighting."Bringing Light to intelligence: Reinventing automotive lighting
With the continuous development of automotive lighting, interior and exterior lighting are evolving from basic lighting functions to the integration of intelligence and aesthetics. The value of headlights is no longer limited to traditional safety components, but has become the core carrier of brand differentiation and user experience.
As the industry's benchmark for intelligent digital headlamp solutions, AMS OSRAM EVIYOS? HD 25 integrated pixel LED built-in 25,600 can be independently controlled micron level light chip, pixel pitch of 40μm, can achieve high-resolution road image projection, significantly improve driving safety. Its compact surface size of only 40mm2 is suitable for a variety of headlamp shapes and offers a 4:1 (25,600 pixels) aspect ratio.
EVIYOS? HD 25 as a high luminous flux, high luminous efficiency, while taking into account energy consumption of the smart headlamp, is not only AMS OSram in the field of automotive headlights a new breakthrough, but also open a new era of future intelligent road lighting. Not only that, EVIYOS? The technology also won the German Future Award, Germany's most prestigious scientific achievement award, in 2024, demonstrating AMS OSram's innovative potential in the field of automotive lighting and its relentless pursuit to provide cutting-edge technologies and solutions for the automotive lighting industry.
EVIYOS? HD 25 high pixel projection headlights make automotive lighting smarter and safer
In terms of the integration of personality and function, AMS OSram is committed to meeting the needs of brand differentiation through innovative LED technology. Among them, the ADS blue-green signal light with high reliability, small size and multi-color bin selection is paired with 20 Cyan leds with a maximum drive of 250mA. This product is based on AMS OSRAM SYNIOS? The P2222's compact package not only saves significant space, but also improves optical output stability. In addition, AMS OSRAM's Open System Protocol (OSP) star topology is adapted for efficient multi-device collaborative smart cockpit scenarios, simplifying the architectural design of in-cabin systems through parallel connectivity, supporting star topology and I2C sensor access. It provides flexible and scalable electronic system solutions in the pursuit of personalized dynamic atmosphere lights, intelligent interactive interfaces and roof and sunroof control.
ADS blue green light, save space, improve light output stability
Perception Upgrade: Enables new experiences of security and interactionSafety, digital connectivity and autonomous driving are the three major trends in mobility, in-cabin monitoring system ICS (including DMS and OMS) is becoming increasingly urgent and gradually incorporated into the regulatory framework, AMS OSram's rich full-stack vehicle scale sensing solution drives the development of intelligent cockpit and advanced autonomous driving, in-cabin monitoring, Icarus provides 3D structured light solutions, and other solutions. Its high-resolution depth map (in the range of 45-70cm, depth accuracy < ±0.5%) accurately analyzes driver "drowsiness" and other signs of fatigue to ensure safety, while providing more innovative applications and upgrades for intelligent and digital interconnectivity in the cabin.
Capacitive steering wheel off-hand monitoring (HOD) is not affected by ambient humidity, improving the warning ability of dangerous operations; Ams OSram's in-vehicle head-up optical display, through its core component image generation unit AR-HUD PGU and TI DLP3030-Q1 DMD chipset, has high electro-optical efficiency, wide color gamut, and colorful visual information. The field of view Angle of the optical machine is 15×4 degrees, the virtual image distance is 10 meters, and the resolution is as high as 864×480, which can clearly project key driving information to the front of the driver's field of view, significantly improving the safety and interactive experience of intelligent driving.
Capacitive steering wheel out of Hand monitoring (HOD) greatly improves driving safety
Ams OSram in the automotive HMI, or Smart surface, is changing the way the center console, roof console or doors interact. The intelligent surface RGBi atmosphere light using TMF882X multi-partition dToF induction technology realizes gesture control and provides an efficient solution for intelligent surface control anti-misoperation scenarios; In addition, AMS OSram's white LED and color LED solutions enhance the in-vehicle head-up display (HuD) in insufficient light conditions, maintaining high brightness and providing a wide range of color performance for a better driving experience.For innovative exterior sensing for driver assistance systems and autonomous driving, AMS '905 nanolaser uses innovative wavelength stabilization technology to reduce temperature drift to 20nm (-40 ° C to +105 ° C), significantly improving ranging accuracy and signal-to-noise ratio, while supporting 28,000rpm high-speed motor applications. Dynamic Angle error compensation < 1.9μs, providing a high reliability foundation for the automatic driving system.
These intelligent and precise sensing technologies and solutions not only meet the needs related to user comfort, but also ensure road safety and enhance the driving experience, thereby enhancing the safety and autonomy of mobile travel.
In addition to the innovative products and solutions mentioned above, AMS OSram also showcased a number of smart lighting and sensing applications, including the music-pulsating RGB that adds ambiance, and the ultra-compact multicolor indicator design with side-lit RGB 5515 injection film indicators. With these cutting-edge products and innovative solutions, AMS OSram is innovation-driven to accelerate the rapid development of automotive lighting and sensing, making it a key force leading the industry change in the global automotive intelligence process, and laying the foundation for building the future mobility ecology.
About Ams Osram
AMS OSram Group (SIX: AMS) is a global leader in smart sensors and transmitters. We bring intelligence to light, inject passion into innovation, and enrich people's lives.
With a history of more than 110 years, our imagination for the future of technology, combined with deep engineering expertise and strong global industrial capacity, has long been deeply engaged in sensing and optical technology to drive innovation. In automotive, consumer, industrial and medical health, we are committed to providing customers with competitive solutions, improving the quality of life and promoting green environmental protection in terms of health, safety and convenience.
With approximately 19,700 employees worldwide, we are focused on innovations in sensing, light sources and visualization that make journeys safer, medical diagnoses more accurate and communication easier. We continue to develop breakthrough applied innovations and have currently granted and applied for more than 13,000 patents.
The Group is headquartered in Premstaetten/ Graz, Austria, and the joint headquarters is located in Munich, Germany. In 2024, the Group's total revenue exceeded 3.4 billion euros. ams-OSRAM AG is listed on the Swiss Stock Exchange (ISIN: AT0000A3EPA4).
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