Walking with industry leaders: Shen Weizhong, President of the General Assembly Commerce and Trade China, talks about the road to "smart change" under the wave of digitalization
Source: General Assembly Author: General Assembly
On March 20, 2025, General Assembly, a leading international distributor of semiconductor components and components in the Asia-Pacific market, announced that Mr. Shen Weizhong, president of General Assembly Trade China, was invited to attend the 21st CAIMRS and President Roundtable Forum of 2025 held by China Industrial Control Network on March 13. At this forum, Mr. Shen shared profound insights and forward-looking thinking on key issues such as the current situation of the industry, policy impact and future trends. Shen Weizhong said that in the context of rapid changes in the industry environment, as a distributor, we need to play the role of a market regulator. By optimizing the supply link, the company is closer to the needs of customers, ensuring that customers can maintain long-term competitiveness in complex environments. In 2025, the General Assembly will also focus on the industrial industry, deepen technological innovation, promote the development of domestic semiconductor companies, and work with all partners to build an open, collaborative and win-win ecosystem.

Photo: Shen Weizhong, President of UNGA Commerce China, participated in the President's Roundtable Forum
Clear the fog of the market, and steadily respond to challenges In 2024, the overall development rate of China's automation market has slowed down. This phenomenon is not caused by a single factor, but the result of a variety of factors. The combination of macroeconomic policy adjustments, uncertainty in the global economic environment, and slowing investment in the new energy sector has led to weaker end-market demand.
In the face of the complex and changing market environment, Shen Weizhong, president of the China region of the United Nations University of Commerce and Trade, pointed out: "The market pattern is the result of the comprehensive effect of multi-dimensional factors. As a distributor, the General Assembly should play the role of a reservoir." In the face of a sluggish market, the General Assembly should play its role as a market regulator. On the one hand, we bear part of the inventory for customers, and help customers gradually digest inventory and relieve market pressure by optimizing supply chain management. On the other hand, we also need to constantly adjust our internal automation tools and optimize our organizational structure to better align with customer needs. At the same time, according to the market dynamics, to promote cutting-edge technologies to customers, to provide customers with better services, to help them seize the opportunity of new applications, new scenarios, to create more added value.
Photo: Shen Weizhong, President of the United Nations Commerce and Trade China
Keep up with the policy orientation, quality supply chain to help the market recovery To boost market confidence, the government has introduced a series of incremental policies aimed at boosting the market growth of consumer products. These policies not only stimulate market demand in the short term, but also bring new development opportunities for related enterprises. As a distributor of semiconductor components, we closely follow the policy orientation, rely on a solid customer base and strong supply chain management capabilities, actively grasp the valuable market opportunities brought by this, and achieve a steady recovery in performance.
With the continuous advancement of the policy, the growth of the consumer market will gradually extend to the field of industrial products. This not only provides a broader market space and a more stable external environment for the industrial industry, but also brings new development opportunities for private enterprises. The company continues to deepen the industrial control market, using the company's forward-looking layout of 20 locations and 3 distribution warehouses, to further optimize supply chain management, improve service efficiency, in order to meet the growing needs of customers.
Focus on the industrial industry, start a new journey In the tide of global economic recovery, the industrial industry has shown its unique resilience and growth potential. With the continuous attention and layout of the country's new quality productivity, the industrial field is ushering in a new round of technological revolution and industrial restructuring of the golden window period. As an enabler and innovator of advanced technology, we will also focus on industrial development, and strive to become an effective force for industry transformation and upgrading by building a three-dimensional service system of "chip + solution + ecology". "We are very optimistic about the development of the Chinese market in 2025," said Shen Weizhong, president of the China Business of the United Nations University. "There are more than 70 domestic semiconductor production lines under the United Nations University's agency. We hope to actively promote the development of domestic semiconductors to help industrial customers improve their product competitiveness, so that they can win advantages in the new circuit."
Not only that, relaying the boom of 2024 automotive technology tour, the United Nations General Assembly's industrial tour with the theme of "New quality Industry. Leading the Future" will be launched in Futian Shangri-La Hotel, Shenzhen on May 14. At that time, the General Assembly will invite experts from original factories, customers and authoritative institutions in the industry to gather together to discuss the latest technological solutions in the fields of industrial automation, power and energy, motor drive and control, and is committed to building an industrial ecosystem with original factories and customers.
At the 23rd China Automation + Digitalization "New Quality Award" ceremony held at the President's Roundtable Forum, the General Assembly won three honors in total. With its "800V BMS Solution based on NXP Applied to energy storage power Station" and "SIC 800V Solution based on onsemi e-Compressor", DDA Shiping Group won the "New Quality" Award of "Application Innovation Process Intelligence" and "Discrete Intelligence" Award of China Industrial Control Network. At the same time, the Infineon AURIX? TC4xx help Automobile intelligent network connection "won the" Application innovation of discrete intelligent manufacturing 'new quality' Award ", these honors are not only the affirmation of the technical strength and innovation ability of the university, but also highlight the company's key role in promoting industrial intelligent transformation.
This year marks the 20th anniversary of the founding of the General Assembly. On this important milestone, the General Assembly will build on the present with a steady pace and embrace the future with an open mind. Facing the next decade, the company will continue to deepen technological innovation, and is committed to providing customers with more efficient, intelligent and customized solutions to help them seize opportunities in the change and jointly move towards a new era of industrial intelligence.
About Lianda Holdings: Founded in 2005 and celebrating its 20th anniversary this year, the company is a leading international distributor of semiconductor components in the Asia Pacific region. Headquartered in Taipei, it owns Shiping, Pinka, Quan Ding and Yousun, employs about 5,000 people, represents more than 250 product suppliers, and has 69 service locations worldwide. In 2024, the turnover reached NT $880.55 billion. The company creates an industrial holding platform, focuses on international operation scale and local flexibility, and cultivates the Asia-Pacific market for a long time. With the vision of "industry's first choice?? Channel benchmark", the company fully carries out the core values of "team, integrity, professionalism and efficiency", has won the "Global Distributor Excellence Award" for 24 consecutive years, and continues to strengthen the sustainable development of ESG. Won international recognition for 3 consecutive years, MSCI ESG rating A award. In the face of new manufacturing trends, DDA is committed to transforming into a Data-Driven enterprise, establishing an online digital platform - "DDA", and advocating the intelligent Logistics as a Service (LaaS) model to help customers jointly face the challenges of intelligent manufacturing. Starting from good intentions, building trust with science and technology, and taking "creating partner value?? To achieve the future" as the corporate purpose, we look forward to building a large competitive and cooperative ecosystem with the industry "Labang and Pai".
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