Source: ARM Author: ARM
    The annual International Consumer Electronics Show (CES) is about to open, bringing together technology companies of different sizes around the world to compete to present the latest and most cutting-edge technological achievements and innovation highlights. Artificial intelligence (AI) took center stage at CES 2024, with exhibitors showcasing the latest AI technology solutions, many built by Arm's partners in automotive, consumer electronics and the Internet of Things.
    Given the continued rapid expansion and development of AI, Arm expects AI to remain the focus of this year's CES. At the show, Ami Badani, Arm's Chief Marketing officer, will meet with experts from industry leaders Meta and NVIDIA to discuss how to enable sustainable AI innovation. At the same time, Arm is also looking forward to seeing more specific technology trends emerge, setting the direction for technological innovation throughout the year.
    This article highlights the following trends and shows how Arm and its partners are leading the way. The trends discussed include: autonomous driving innovation, the emergence of in-vehicle AI technology, the acceleration of automotive software development, smart home devices such as AI-enabled TVS, the momentum of ARM-based PCS and laptops, the expansion of XR technology, and the rise of high-performance edge side AI technology.

Autonomous driving innovation
    The numerous technological innovations to be realized in 2024 will certainly accelerate the process of putting autonomous vehicles on the road. Arm and Nuro have teamed up to leverage the Nuro Driver, which integrates Arm's Automotive Enhancements (AE) solution. To provide a smarter and more advanced autonomous driving experience for cars and accelerate progress towards a more mature autonomous driving future. NVIDIA brings Arm Neoverse V3AE to its DRIVE Thor? A centralized in-vehicle computing platform to help build the next generation of software-defined vehicles (SDVS). Several automakers are already planning to use DRIVE Thor chipsets in their own automotive solutions, including BYD, Nuro, Xopeng, Volvo and Polkrypton. During CES 2025, exhibitors are expected to highlight the latest technology solutions and collaborative projects that will define the future direction of autonomous driving.

Vehicle AI technology is emerging
    Over the past year, the field of in-vehicle infotainment systems (IVI) and Advanced Driver Assistance systems (ADAS) has seen a number of innovations from automakers that have successfully integrated AI models into IVI and ADAS systems. Mercedes-benz, for example, has started using ChatGPT in its in-car intelligent virtual assistant. CES 2025 will see a lot of innovation from automakers. It is worth mentioning that 94% of the world's automobile manufacturers are using ARM-based technology to develop automotive applications. At the same time, the world's top 15 automotive semiconductor suppliers have also adopted Arm technology in their respective chip solutions.
    Dipti Vachani, Senior Vice President and General Manager of Automotive at Arm, a leader in technology innovation in the automotive industry, will join experts from BMW, Honda, Rivian and Nuro in a panel discussion session at CES 2025. Around the topic of "revolutionizing the future driving experience by unleashing the power of AI", people expressed their opinions and discussed the impact of AI on future car design from a technical perspective.
    The innovation of hardware is inseparable from the support of software. That's why Arm is also looking forward to seeing companies like Amazon Cloud Technologies (AWS), Elektrobit, LeddarTech and Plus.AI showcase their latest AI solutions at CES 2025. AWS will showcase its new generative AI-based in-car voice user wizard, which will run on virtual hardware in the cloud before executing on physical devices in the car. The chatbot-based solution enables users to interact with the car on its features and dashboard information, while the AI Small Language Model (SLM) is constantly updated via software to stay up to date.
    Another expected in-car AI demonstration is Elektrobit's debut in the United States of a functional safety compliant Linux operating system (OS) for automotive applications - EB corbos Linux. EB corbos Linux has won the "2025 Vehicle Technology and Advanced Mobility Award" at the CES 2025 Innovation Awards. LeddarTech has optimized ADAS perception and fusion algorithms with the latest Arm AE solutions and virtual platforms, and will be showcasing the latest LeddarVision software for SDVS at the show. At the same time, Plus.AI will highlight its latest AI-based autonomous driving software solutions, showing how the autonomous driving technology stack extends to various levels of autonomous driving in passenger cars and commercial vehicles, and runs on multiple ARM-based hardware.

Automotive software development speeds up
    As the automotive industry grows and more and more SDVS hit the road, it is critical to accelerate the software development process. In 2024, Arm introduced a number of new automotive technologies, and Arm partners released several new virtual platforms. With the virtual platform, Arm's partners can begin software development and testing before the physical hardware is ready, transforming the design, development and deployment process of chips, thereby reducing development time and accelerating time-to-market.
    Tata Technologies will conduct a "Cloud-to-Car" demonstration, showcasing advanced technologies from the four members of the SDV Alliance (formed at CES 2024) that not only run on ARM-based hardware, It can also run on virtual platforms based on cloud instances of AWS Graviton. AWS will also demonstrate the Arm RD-1AE reference implementation hosted by Graviton4 running on the Corellium virtual platform. In addition, QNX will present at CES 2025 how developers can create their own innovative cross-platform solutions through its highly easy-to-use software.

Automotive ecosystem cooperation demonstrates value
    CES 2025 is expected to see multiple automotive partners highlight the value of ecosystem collaboration in supporting automotive software development and deployment. That includes Mapbox. Mapbox, a leading platform for location-based services experiences for automotive manufacturers such as BMW, General Motors, Rivian and Toyota, has partnered with Arm and Corellium to launch Virtual Head Unit (VHU), a virtual platform solution. This solution enables automotive manufacturers to accelerate the integration, testing and validation of navigation systems.
    Members of SOAFEE will also highlight their latest development blueprints at the show. LG Electronics will introduce the LG PICCOLO project to enhance the battery management system (BMS), transforming the BMS from a solution with limited updating capabilities to one that is sustainably updated and customized to new scenarios at any time. Arm has been working with LG Electronics to integrate BMS and LG PICCOLO into the Arm RD1-AE's virtual platform for virtual validation before deployment to vehicles, thereby reducing costs and speeding product to market. In addition, Tier IV and Denso will be showcasing blueprints for the SOAFEE Open AD suite for autonomous driving, while Red Hat will focus on hybrid key demonstrations that will improve SDV safety.

AI powers smart home devices such as TVS
    Previous CES shows have shown the possibility of a true convergence of smart home devices and applications such as heating, lighting, and security, with the TV at the center of the experience. This trend is likely to continue into CES 2025, as the smart home has effectively become a "smart assistant" that can adjust the environmental Settings in the home according to the user's preferences, such as temperature, lighting, music playing, and so on.
    New AI features and applications for the new generation of TVS will also be unveiled at this CES to attract attention. Initially, AI was mainly used to improve image quality and recommend content; But now, AI in TVS is starting to support a whole new set of applications, including tracking the body through smart cameras to monitor health and enhance the fitness experience. CES 2025 is expected to uncover more exciting TV AI applications, bringing new immersive experiences.
    In addition, as in previous CES, the latest models of high-end TVS will also be fully unveiled. These include new ARM-based TVS from LG, Hisense, Samsung and TCL. The "final" TV at CES 2024 is LG's Transparent TV, which TV will stand out in 2025? Let's wait and see.

Arm-based PCS and laptops are gaining momentum

    In 2024, the Windows on Arm (WoA) ecosystem has made significant progress, with many commonly used PC and laptop applications now offering Arm native versions. Recently, Google released an ARM-native version of Google Drive for WoA. This continued momentum shows that WoA technology is becoming increasingly attractive to large ecosystems. At this year's CES, you'll have a chance to take a closer look at some of the hardware for AI PCS, including MediaTek's Kompanio SoC for Chromebook devices, which are increasingly embracing new AI capabilities.

Figure: Conceptual conception of future AR smart glasses

The rise of high-performance edge side AI technology