Source: General Assembly Author: General Assembly

    On December 17, 2024, the leading international distributor of semiconductor components in the Asia Pacific market, Daunda Holdings, announced that its Yousun unit has launched a Bluetooth speaker solution based on Actions' ATS2853 SoC.

    In addition, the ATS2853 is also suitable for the design of bone conduction Bluetooth headphones, which can not only provide users with a comfortable wearing experience, but also bring stable and fast connection performance, thereby improving the clarity and privacy of calls.

Core technical advantages:    ATS2853蓝牙音频SoC：
    Supports dual-mode Bluetooth 5.3, a highly integrated single-chip Bluetooth audio device that can also function as a traditional dual speaker and card reader for data transmission;
    Integrated high-performance transceiver, feature-rich baseband processor and Bluetooth audio mode;
    Integrated high quality, low latency SBC decoder and CVSD codec;
    Support PLC technology and AEC to provide high audio quality during voice calls;
    It has been used by many well-known manufacturers for Bluetooth speakers and waterproof bone conduction headset design.

Project specification: 

    It has the characteristics of high sound quality, low delay, multi-connection, etc.
    Portable audio and video SoC chip series, intelligent voice interaction SoC chip series, etc., are widely used in smart watches, soundbar TV speakers, Bluetooth speakers, Bluetooth headphones, Bluetooth voice remote control, Bluetooth transceiver integrated device, intelligent      education, intelligent office and other fields;
    Integrated a complete set of power management circuit, flexible memory configuration, matrix LED controller for UI display and rich interfaces, such as SD/SDIO/SPI/USB2.0 FS/UART/TWI/PWM/IR/I2S TX&RX, etc.
    The ATS2853 only supports classic Bluetooth, and can use the TWS mechanism to achieve highly integrated and cost-effective soundbar+subwoofer products;
     ATS2853:
    ATS285x main control, m4k MCU SoC;
    Support external SPI NOR Flash;
    Onboard Bluetooth antenna;
    1 headphone port;
    1 Line input interface;
    1 MIC input;
    1 SD card slot;
    6 PWM lights, 1 power indicator;
    8 adc buttons, 1 reset button;
    Support dot matrix screen and segment code screen and digital tube;
    USB 2.0 high-speed device and USB host interfaces;
    On-board PA power amplifier chip;
    On-board charging chip;
    Two power supply modes: USB, battery.
    Introduction to ASET algorithm:
    ASET is a sound adjustment system independently developed by Actions. It is a tool algorithm for real-time and efficient adjustment of sound effects of speakers. Provide customers with a series of sound adjustment of speaker products;
    ASET audio provides a friendly adjustment interface and supports online debugging. The adjustment of sound effect is simple, convenient and efficient.

About Lianda Holdings:

    The company is a leading international distributor of semiconductor components in the Asia Pacific market. Headquartered in Taipei, it owns Shiping, Pinca, Trantrion and Yousun. It employs about 5,000 people, represents more than 250 product suppliers and has 73 distribution locations worldwide, with a turnover of USD 21.55 billion in 2023. Dalianda has created an industrial holding platform, focusing on international operation scale and local flexibility, long-term deep cultivation of the Asia-Pacific market, with the vision of "industry first choice. Channel benchmark", fully implementing the core values of "team, integrity, professionalism, efficiency", and winning the "Global Distributor Excellence Award" for 24 consecutive years. In the face of new manufacturing trends, DDA is committed to transforming into a Data-Driven enterprise, establishing an online digital platform - "DDA network", and advocating the intelligent Logistics as a Service (LaaS) model to help customers jointly face the challenges of intelligent manufacturing. Starting from good intentions and building trust with science and technology, we expect to build a competitive and cooperative ecosystem with the industry "Labang Jie", and actively promote digital transformation with the "focus on customers, technology empowerment, collaborative ecology, and create the era".